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Froggy Jumps
Froggy Jumps

Rana de Marketing: Segmentación vs. Diferenciación

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Rana de Marketing: Segmentación vs. Diferenciación

Froggy Jumps

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About this activity

Identifica si es segmentación o diferenciación.

Created by

Soto macin Elías habid
Soto macin Elías habid
Mexico

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Rana de Marketing: Segmentación vs. Diferenciación
 

Froggy Jumps

Rana de Marketing: Segmentación vs. DiferenciaciónOnline version

Identifica si es segmentación o diferenciación.

by Soto macin Elías habid
1

1) Una empresa cambia el diseño y color de su producto para hacerlo único frente a la competencia.

2

2) Una marca dirige un producto solo a jóvenes entre 18 y 25 años.

3

3) Una empresa destaca la calidad superior de su producto en su publicidad.

4

4) Dividir a los consumidores según su nivel de ingresos es un ejemplo de:

5

5) Agregar nuevas funciones a un producto para que sea distinto a otros.

6

6) Una empresa vende el mismo producto, pero a distintos grupos de consumidores.

7

7) Resaltar que un producto es más duradero que los de la competencia.

8

8) Ofrecer productos específicos para niños, adultos y adultos mayores.

9

9) Cambiar el empaque para que el producto sea más atractivo.

10

10) Separar el mercado según gustos y preferencias del consumidor.

 
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