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About this activity

Conoce y verifica conceptos clave de marketing.

Created by

Clara Martinez
Clara Martinez
Ecuador

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Mercado y Publicidad: Verdadero o Falso
 

Mercado y Publicidad: Verdadero o FalsoOnline version

Conoce y verifica conceptos clave de marketing.

by Clara Martinez
1

El público objetivo es el conjunto de personas que reciben un mensaje publicitario a través de un medio de comunicación.

2

La competencia son las empresas que ofrecen productos o servicios similares en el mismo mercado.

3

La muestra es la parte representativa de un grupo de personas (población) que se analiza en una investigación de mercado.

4

Promoción se limita a acciones en redes sociales.

5

La marca (brand) es el identificador comercial de los bienes y servicios de un emprendimiento.

6

El logotipo es un símbolo fonético que identifica visualmente a una empresa.

7

Nicho se refiere al conjunto completo del mercado.

8

La fidelización es una estrategia de marketing que busca atraer a nuevos clientes desde el primer contacto.

9

La diferenciación es la estrategia que resalta una característica única para destacarse.

10

El insight es una verdad evidente en la mente del consumidor, no oculta.

 
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