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Quiz: Mercado y Publicidad

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Quiz: Mercado y Publicidad

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About this activity

Verdadero o falso sobre marketing y branding.

Created by

Clara Martinez
Clara Martinez
Ecuador

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Quiz: Mercado y Publicidad
 

Quiz: Mercado y PublicidadOnline version

Verdadero o falso sobre marketing y branding.

by Clara Martinez
1

Una marca se compone únicamente del logotipo y los colores institucionales del emprendimiento.

2

La fidelización de clientes es más costosa que captar clientes nuevos.

3

10. El posicionamiento de marca se refiere al lugar que ocupa un producto en la mente del consumidor en relación con la competencia.

4

Una afirmación adicional: El mercado meta no es exactamente lo mismo que el público objetivo.

5

La publicidad no forma parte de la mezcla de mercadotecnia.

6

5. Un nicho de mercado es un grupo de consumidores con necesidades muy específicas y poco atendidas.

7

3. La publicidad es una herramienta que forma parte de la mezcla de mercadotecnia.

8

7. El eslogan es una frase corta que debe comunicar la esencia o el beneficio principal de la marca.

9

La diferenciación de producto consiste en copiar las mejores características de la competencia para igualarlos.

10

El mercado meta es exactamente lo mismo que el público objetivo.

 
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