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Ad Edit Shots g12

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Ad Edit Shots g12
 

Ad Edit Shots g12Online version

Ad Edit Shots g12

by Salem Ibrahima
1

The aspect ratio should be 16:9 only; other ratios are never used in ads.

2

Ads must include every shot exactly as filmed; nothing is cut or reordered.

3

Ensure all spoken content is concise and easy to understand, under 10 seconds per line.

4

Narration should be at normal speed; audiences prefer long sentences.

5

Color grading should enhance brand colors and maintain consistency across shots.

6

Editing for ads never requires legal clearances for logos or brands.

7

Include a clear call-to-action at the end, such as visiting a website.

8

Effective ad edits usually start from a storyboard outlining the sequence of shots.

9

Keep the running time short, often 15 to 30 seconds for online ads.

10

It's best to use all stock music with no licensing considerations.

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