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Crossword Puzzle
Crossword Puzzle

Conceptos Clave de CRM y Lead Scoring

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Conceptos Clave de CRM y Lead Scoring
 

Crossword Puzzle

Conceptos Clave de CRM y Lead ScoringOnline version

Términos esenciales sobre CRM y lead management.

by IRENE MARTINEZ SANCHEZ
1

Sistema que centraliza datos de clientes y permite activar campañas personalizadas para atraer, retener y fidelizar.

2

Grupos muy específicos de clientes creados con datos diversos.

3

Modelo de segmentación que clasifica a los clientes según Recencia, Frecuencia y Valor monetario.

4

Porcentaje de clics en una comunicación respecto a las veces que se mostró.

5

Persona interesada en una marca que ha dejado algún dato de contacto.

6

Sistema que asigna puntuación para estimar probabilidad de compra.

7

Lead cualificado según criterios de marketing.

8

Lead listo para que lo gestione el equipo de ventas.

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