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Crossword Puzzle
Crossword Puzzle

Crucigrama: Conceptos Clave de Marca

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Crucigrama: Conceptos Clave de Marca
 

Crossword Puzzle

Crucigrama: Conceptos Clave de MarcaOnline version

Conceptos esenciales para entender una marca.

by DAVID PENALOZA
1

Signo distintivo que identifica y diferencia productos o servicios de una empresa.

2

Conjunto de prácticas para gestionar la percepción pública de un negocio o producto.

3

Conjunto de rasgos que caracterizan y distinguen a una empresa ante el público.

4

Estrategia para ocupar un lugar específico en la mente del consumidor.

5

Beneficio percibido que impulsa la elección de una marca o producto.

6

Percepción y emociones que el cliente vive al interactuar con la marca.

7

Opiniones generales del público sobre una marca a partir de su desempeño.

8

Preferencia sostenida de clientes por una marca o producto.

9

Es la estrategia donde dos marcas colaboran entre sí.

4
9
1
5
2
8
6
3
 
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