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Froggy Jumps
Froggy Jumps

Quiz: Dimensiones de producto

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Quiz: Dimensiones de producto

Froggy Jumps

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About this activity

P látate sobre medidas y diseño gráfico

Created by

Alexander Giraldo
Alexander Giraldo
Colombia

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Quiz: Dimensiones de producto
 

Froggy Jumps

Quiz: Dimensiones de productoOnline version

P látate sobre medidas y diseño gráfico

by Alexander Giraldo
1

¿Qué nivel representa el beneficio esencial que el cliente busca?

2

¿Cómo se llama el nivel que incluye características y diseño del producto?

3

¿Qué nivel añade garantías y servicios extra?

4

¿Cómo describe Kotler y Levitt al producto en su conjunto?

5

¿Cuáles son los tres niveles del producto según Kotler y Levitt?

6

¿Qué nivel abarca servicios, instalación y postventa?

7

¿Qué elementos pertenecen al Producto real?

8

¿Qué nivel se enfoca en exceder expectativas con servicios?

9

¿Qué describe el producto como la suma de beneficios y valores?

10

¿Qué nivel de producto se ve al comprar en la tienda?

 
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