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Crossword Puzzle
Crossword Puzzle

Lexique merchandising en contexte

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Lexique merchandising en contexte
 

Crossword Puzzle

Lexique merchandising en contexteOnline version

Termes clés du merchandising et leur sens

by Silvye Bachet
1

Supports publicitaires utilisés sur le lieu de vente pour attirer l’attention sur un produit ou une offre.

2

Signalétique et informations pratiques guidant le consommateur vers des références en magasin.

3

Mobilier vertical utilisé en magasin pour présenter les produits sur plusieurs faces.

4

Affiche verticale utilisée en expositions et points de vente.

5

Élément fixé sur le rayon visant à attirer l’attention et signaler une nouveauté ou promotion.

6

Mobiliers d’exposition regroupant des références à mettre en avant sur le lieu de vente.

7

Disposition horizontale des produits sur le rayon central pour faciliter l’essai ou la vue.

8

Support d’exposition servant à mettre en valeur des produits ou références.

9

représentation visuelle de la présentation des produits en rayon

10

Premier entré premier sorti.

11

La marque du distributeur

12

Meuble de présentation à fort impact visuel

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