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Froggy Jumps
Froggy Jumps

Quiz: Segmentación de Mercado

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Quiz: Segmentación de Mercado

Froggy Jumps

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About this activity

Conoce los 4 ejes de la segmentación

Created by

Sonia Chalco
Sonia Chalco
Ecuador

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Quiz: Segmentación de Mercado
 

Froggy Jumps

Quiz: Segmentación de MercadoOnline version

Conoce los 4 ejes de la segmentación

by Sonia Chalco
1

¿Qué tipo de segmentación utiliza la ubicación geográfica para dividir el mercado?

2

¿Qué eje segmenta por edad, ingresos y género?

3

¿Qué enfoque considera valores, estilo de vida y personalidad?

4

¿Qué segmento se centra en el poder adquisitivo y clase social?

5

En la segmentación de mercado para empresas o sociedades se debe tener presente los siguientes aspectos:

6

¿Qué categoría se usa para clasificar ingresos anuales y nivel educativo?

7

El mix de marketing comprende:

8

¿Qué aspectos analiza estilos de vida y actitudes de compra?

9

¿Qué segmento podría usar tamaño de ciudad y clima para estrategias?

10

¿El objetivo del plan publicitario es?

 
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