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Video Quiz

Introducción a los Sistemas de Información de Mercadotecnia

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Introducción a los Sistemas de Información de Mercadotecnia

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El contenido y evaluación tienen como propósito reforzar la comprensión de los conceptos fundamentales de los Sistemas de Información de Mercadotecnia, su función, tipos de información y su importancia en la toma de decisiones estratégicas. El estudiante analiza el papel del SIM como herramienta clave para el análisis del mercado, la segmentación de consumidores y la gestión eficiente de la información en el ámbito de la mercadotecnia.

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ESMERALDA CUERVO DEL ÁNGEL
ESMERALDA CUERVO DEL ÁNGEL
Mexico

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