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Crossword Puzzle
Crossword Puzzle

Business Strategy Crossword

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Business Strategy Crossword
 

Crossword Puzzle

Business Strategy CrosswordOnline version

Test your understanding of market and competitive concepts.

by Cara Vos
1

A target market identifies the ________ to which a company markets its products and services.

2

A _________ is a statement that explains why a customer should do business with a company.

3

_____ data is more accurate and reliable compared to secondary data.

4

Secondary data often contains _______ bias .

5

A(n) _____ competitor is a business that sells similar products or services as another business.

6

An indirect competitor is a business that sells ______ products or services but is similar enough to be competitive with another business

7

A SWOT analysis documents a company’s strengths, weaknesses, _______ , and threats.

8

Financial limitations would be an example of a ______ in a SWOT analysis.

9

A marketing method that uses customized newsletters to engage with customers is _____.

10

The four segments of sales data are _____ , geographical, demographic, and psychographic.

11

It is more ____ to keep current customers than to acquire new customers.

12

An _____ summary provides an overview of the marketing plan

13

Developing a sales presentation is part of the ____ step of a sales process.

14

______ sales channels occur in person, where a customer can ask questions before purchasing.

15

Selling goods from one business to another is known as ______ sales.

16

The main role of a customer service department is to cultivate _____ interactions with customers.

17

A business should have clear _____ on how the customer service team should respond to negative feedback.

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