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SEGMENTACION DE MERCADO

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PALABRAS CLAVE DE SERGMENTACION DE MERCADO

Created by

beatriz vizcarra
beatriz vizcarra
Mexico

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SEGMENTACION DE MERCADOOnline version

PALABRAS CLAVE DE SERGMENTACION DE MERCADO

by beatriz vizcarra
1

La segmentación de mercado es una estrategia de marketing que consiste en dividir un mercado en más ( segmentos ) de con características , o similares , para poder dirigir esfuerzos y de manera más efectiva , y rentable . Estos grupos son homogéneos internamente y heterogéneos entre sí , permitiendo crear campañas de marketing adaptadas a cada uno .

2

La segmentación de mercados consiste en al mercado en más pequeños que comparten características , como , ingresos , rasgos de personalidad , , intereses , necesidades o ubicación .

Estos segmentos pueden ser utilizados para productos , esfuerzos de marketing , publicidad y ventas .

 
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