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Crossword Puzzle
Crossword Puzzle

Términos Clave del Plan de Marketing

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Términos Clave del Plan de Marketing

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Conceptos esenciales para un plan de marketing efectivo.

Created by

NATALIA MACÍAS
NATALIA MACÍAS
Spain

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Términos Clave del Plan de Marketing
 

Crossword Puzzle

Términos Clave del Plan de MarketingOnline version

Conceptos esenciales para un plan de marketing efectivo.

by NATALIA MACÍAS
1

División del mercado en grupos de consumidores con características comunes.

2

Percepción deseada de una marca en la mente del público objetivo.

3

Es un grupo específico de consumidores con características demográficas y de comportamiento que una empresa busca alcanzar con sus productos o campañas publicitarias

4

Meta que se quiere alcanzar con la campaña de marketing.

5

Son el conjunto de decisiones y directrices que orientan las acciones de la empresa para alcanzar sus objetivos comerciales y de comunicación.

6

Cantidad de recursos económicos asignados para ejecutar el plan.

7

Permite evaluar la situación actual de una organización y ofrece una visión clara y estructurada del contexto interno y externo, facilita la toma de decisiones estratégicas y la planificación de acciones más efectivas

8

Proporciona una visión integral del entorno macroeconómico, facilitando la identificación de oportunidades y amenazas que pueden afectar la planificación y ejecución de las estrategias empresariales.

9

El Plan de ...... es un documento que establece de manera detallada cómo se llevarán a cabo (como se ejecutarán) las estrategias definidas en un plan de marketing general.

10

Sirve para medir la efectividad de las estrategias y el progreso hacia los objetivos de una empresa.

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