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Froggy Jumps
Froggy Jumps

Publicidad

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Publicidad

Froggy Jumps

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About this activity

Quiz integrador sobre publicidad

Created by

Carlos Ernesto Ortiz
Carlos Ernesto Ortiz
Mexico

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Publicidad
 

Froggy Jumps

PublicidadOnline version

Quiz integrador sobre publicidad

by Carlos Ernesto Ortiz
1

¿Qué estudia la economía de la atención en publicidad?

2

En el mix promocional, la publicidad se caracteriza principalmente por:

3

¿Cuál es la primera etapa del modelo AIDA?

4

La etapa “Deseo” del modelo AIDA busca:

5

¿Cuál de los siguientes es un tipo de publicidad según su objetivo?

6

La publicidad por emplazamiento consiste en:

7

¿Cuál es un tipo de publicidad por emplazamiento?

8

La publicidad engañosa se caracteriza por:

9

¿Qué elemento NO es propio de la publicidad engañosa?

10

La publicidad agresiva se distingue por:

11

La publicidad subliminal busca influir:

12

¿Por qué la publicidad subliminal es controversial?

13

La diferencia principal entre publicidad y propaganda es que:

14

¿Cuál es una característica clave de una campaña publicitaria?

15

Una campaña teaser tiene como objetivo principal:

16

La campaña de lanzamiento se enfoca en:

17

¿Qué tipo de campaña busca recuperar interés en un producto maduro?

18

La campaña de venta fuerte se caracteriza por:

19

Una campaña paraguas se distingue por:

20

Las campañas colectivas suelen ser promovidas por:

21

La publicidad ATL se caracteriza por el uso de:

22

¿Cuál es un ejemplo de publicidad BTL?

23

La publicidad TTL se define como:

24

La estrategia creativa define:

25

La USP se refiere a:

26

El “reason why” explica:

27

El key customer benefit se enfoca en:

28

Los mandatorios de campaña son:

29

En la anatomía del mensaje publicitario, el titular sirve para:

30

El racional de medios justifica:

 
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