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VOCABULARY

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Mexico

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PublicityOnline version

VOCABULARY

by Moises Ramirez Flores
1

How to use publicity to your business
There are many ways to use publicity to grow your business . Here are a few ideas :

Generate media coverage - Getting media coverage is a great way to awareness of your and attract new . Try to get your story covered by local newspapers , stations , and TV news programs . You can also use online tools , such as press release distribution services , to reach a wider .
Build relationships with influencers - Influencers are people with a large following on social or in the blogosphere . If you can build relationships with influencers , they can help to promote your business to their . Try to identify influencers in your industry and reach out to them social media or email .
Participate in trade shows and events - Trade shows and events are great opportunities to your business to a large number of people in a short period of . Make sure to have plenty of promotional materials on hand , such as cards , flyers , and brochures .
Give interviews - Giving interviews to reporters is a great way to get your message out there . Try to be for interviews possible , and make sure to prepare in so that you can your message effectively .

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