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Crossword Puzzle
Crossword Puzzle

Crucigrama del comportamiento del consumidor

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Crucigrama del comportamiento del consumidor

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About this activity

Conceptos clave del comportamiento del consumidor.

Created by

Lizbeth Alvarez Enriquez
Lizbeth Alvarez Enriquez
Mexico

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Crucigrama del comportamiento del consumidor
 

Crossword Puzzle

Crucigrama del comportamiento del consumidorOnline version

Conceptos clave del comportamiento del consumidor.

by Lizbeth Alvarez Enriquez
1

Proceso mental de interpretar y procesar información para tomar decisiones de compra.

2

Aprendizaje por asociación entre estímulos que genera respuesta.

3

Tipo de aprendizaje en el que conductas se fortalecen o debilitan por consecuencias.

4

Cambio relativamente permanente en conocimientos o conductas por experiencia.

5

Interpretación de estímulos sensoriales para formarse una idea de productos.

6

Disposición evaluativa hacia un objeto o marca.

7

Rasgos que influyen de manera estable en la conducta de compra.

8

Entorno donde se realiza la compra (tienda física, online), la disposición de los productos, iluminación, música, etc.

9

Entorno influenciado por familares y amigos para realizar una compra.

10

Entorno determinado por valores, creencias y normas que afectan las preferencias. ​

11

Fisiólogo ruso, célebre por haber formulado el condicionamiento clásico.

12

Emociones y sentimientos que experimenta el consumidor durante el proceso de compra.

13

Estudio de los procesos que intervienen cuando una persona o grupo selecciona, compra, usa o desecha productos, servicios.

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