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Crossword Puzzle
Crossword Puzzle

Conceptos básicos

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Conceptos básicos

Crossword Puzzle

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About this activity

¡Repase con ayuda del folleto, los conceptos que hoy abordamos!

Created by

Eugenia Howell
Eugenia Howell
Costa Rica

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Conceptos básicos
 

Crossword Puzzle

Conceptos básicosOnline version

¡Repase con ayuda del folleto, los conceptos que hoy abordamos!

by Eugenia Howell
1

Es un organismo social, sobre todo, porque su principal activo es el recurso humano.

2

Son deseos de los consumidores respaldados por el poder adquisitivo.

3

“Son las formas que adoptan las necesidades humanas según la cultura y la personalidad”

4

Son actividades o beneficios que se ofrecen a la venta y que son básicamente intangibles y no tienen como resultado la propiedad de algo.

5

Está muy relacionada con los conceptos de valor y satisfacción, por lo que, el gerente de mercadotecnia de la compañía debe darse a la tarea de identificar lo que desean recibir los consumidores

6

Es un “proceso social y administrativo por el que individuos y grupos obtienen lo que necesitan y desean a través de la creación y el intercambio de productos y de valor con otros”

7

"Tiene como sinónimos palabras tales como: gusto, complacencia, gozo, deleite, agrado, dicha y bienestar"

8

"Resultado que surge de la relación entre los beneficios que el consumidor obtiene al comprar y usar un producto"

9

“Cualquier cosa que se puede ofrecer en un mercado para satisfacer un deseo o una necesidad”

10

“Es el conjunto de todos los compradores reales y potenciales de un producto”

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