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El discurso publicitario

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El discurso publicitario

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About this activity

Actividad para ondear conocimientos previos acerca de los aspectos por considerar en el análisis de la comunicación y del discurso publicitario.

Created by

Mtro. Édgar F. Carbajal
Mtro. Édgar F. Carbajal
Mexico

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El discurso publicitario
 

El discurso publicitarioOnline version

Actividad para ondear conocimientos previos acerca de los aspectos por considerar en el análisis de la comunicación y del discurso publicitario.

by Mtro. Édgar F. Carbajal
QR
1

¿Qué es el discurso publicitario?

2

¿En qué espacios de la vida cotidiana está presente la publicidad?

3

¿Cuál es una característica principal del discurso publicitario?

4

¿Por qué la brevedad es importante en la publicidad?

5

¿Cuál de los siguientes recursos retóricos apela a las emociones del público?

6

¿Qué recurso retórico se basa en generar confianza y credibilidad?

7

¿Qué tipo de lenguaje publicitario utiliza imágenes, colores y símbolos?

8

¿Cuál es la función del lenguaje verbal en la publicidad?

9

Además de informar, ¿qué busca la publicidad como proceso de comunicación?

10

¿Qué caracteriza al discurso publicitario en internet y redes sociales?

 
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