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Mercadotecnia a través de la historia

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Mercadotecnia a través de la historia

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Descubre conceptos clave de mercadotecnia.

Created by

Mariana
Mariana
Mexico

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Mercadotecnia a través de la historia
 

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Mercadotecnia a través de la historiaOnline version

Descubre conceptos clave de mercadotecnia.

by Mariana
1

En 1450 , Gutenberg inventó la , lo que permitió la difusión masiva de ideas . Siglos después , Jerome McCarthy simplificó la mercadotecnia en las . En 1994 , Kotler propuso un modelo enfocado en el cliente llamado las .

2

Hoy en día , la mercadotecnia se centra en las del comprador , mientras que el es la forma específica de satisfacerlas según la cultura . Finalmente , la mercadotecnia busca el bienestar de la sociedad a largo plaz o

 
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