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Crossword Puzzle
Crossword Puzzle

Fundamentos de Mercadeo: Conceptos Clave

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Fundamentos de Mercadeo: Conceptos Clave

Crossword Puzzle

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About this activity

Prueba tus conocimientos sobre conceptos básicos de mercadeo.

Created by

Wilson Fernando Suarez Ortiz
Wilson Fernando Suarez Ortiz
Colombia

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Fundamentos de Mercadeo: Conceptos Clave
 

Crossword Puzzle

Fundamentos de Mercadeo: Conceptos ClaveOnline version

Prueba tus conocimientos sobre conceptos básicos de mercadeo.

by Wilson Fernando Suarez Ortiz
1

Bien, servicio o experiencia que se ofrece para satisfacer necesidades o deseos del consumidor.

2

Cantidad de dinero que el cliente paga por un bien; refleja costos, competencia y valor percibido.

3

Canales, rutas y procesos para que un bien llegue al cliente final.

4

Estrategias de comunicacion usadas para informar, persuadir y recordar al consumidor el valor del bien.

5

Proceso de dividir el mercado en grupos con caracteristicas o comportamientos similares.

6

Segmento elegido por la empresa como el grupo prioritario al que dirige su estrategia.

7

Lugar que la marca ocupa en la mente del consumidor frente a la competencia.

8

Beneficio central y diferenciador que una empresa promete entregar a sus clientes.

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