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Publicidad Digital: Verdadero o Falso

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Descubre conceptos clave sobre publicidad digital.

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Ecuador

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Publicidad Digital: Verdadero o Falso
 

Publicidad Digital: Verdadero o FalsoOnline version

Descubre conceptos clave sobre publicidad digital.

by Vannesa Quezada
1

Kotler y Keller sostienen que la publicidad digital solo busca un impacto visual y no una experiencia del usuario.

2

La publicidad digital sustituye por completo a la publicidad tradicional sin necesidad de branding.

3

La publicidad digital permite segmentar a los usuarios por edad, ubicación, intereses y comportamientos de compra.

4

La publicidad digital es más medible que los medios tradicionales.

5

El embudo de ventas no se aplica a la publicidad digital.

6

La publicidad digital ayuda a fortalecer la relación entre la marca y el cliente.

7

La publicidad digital no permite medir resultados ni resultados analíticos de las campañas.

8

Plataformas como Google Ads, Meta Ads y TikTok Ads permiten diseñar anuncios para distintas etapas del embudo de ventas.

9

Kotler y Keller señalan que la publicidad digital busca crear una experiencia relevante para el consumidor.

10

TikTok Ads es la única plataforma para publicidad en redes sociales.

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