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Froggy Jumps
Froggy Jumps

Planificación de Medios: Quiz Esencial

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Planificación de Medios: Quiz Esencial

Froggy Jumps

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About this activity

Reta tu conocimiento sobre planeación y métricas publicitarias.

Created by

Linda Rosa Flores Peralta
Linda Rosa Flores Peralta
Panama

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Planificación de Medios: Quiz Esencial
 

Froggy Jumps

Planificación de Medios: Quiz EsencialOnline version

Reta tu conocimiento sobre planeación y métricas publicitarias.

by Linda Rosa Flores Peralta
1

¿Qué describe principalmente la Planificación de Medios?

2

¿Qué mide el Reach (alcance) en una campaña?

3

¿Qué indica la Frecuencia en publicidad?

4

¿Qué es GRP en medios?

5

¿Qué diferencia el Rating del Share?

6

¿Qué cubre la Cobertura (Reach)?

7

¿Qué significa Alcance Marginal?

8

¿Qué pregunta define un Plan de Medios efectivo?

9

¿Qué se entiende por Distribución de Frecuencia?

10

¿Qué función cumple la frecuencia alta en diseño?

 
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