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Crossword Puzzle
Crossword Puzzle

Crucigrama de Mercados Internacionales

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Crucigrama de Mercados Internacionales

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About this activity

Conceptos clave sobre marketing global y estrategias de entrada.

Created by

RODOLFO MANUEL ROBLES MORALES
RODOLFO MANUEL ROBLES MORALES
Mexico

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Crucigrama de Mercados Internacionales
 

Crossword Puzzle

Crucigrama de Mercados InternacionalesOnline version

Conceptos clave sobre marketing global y estrategias de entrada.

by RODOLFO MANUEL ROBLES MORALES
1

Venta de bienes o servicios a otros países.

2

Pensar global y actuar local, manteniendo estrategia central con adaptación.

3

Aplicar un producto y mensaje unificados en distintos mercados.

4

Ajustar producto o comunicación a gustos culturales y leyes locales.

5

Asociación entre empresas para un proyecto común.

6

Conjunto de creencias, costumbres y normas de un grupo social.

7

Gestión de la distribución y transporte de bienes.

8

Conjunto de compradores potenciales en una región o segmento.

9

Variables incontrolables nacionales o domésticas que incluyen restricciones a la exportación o embargos comerciales.

10

Variable del Marketing Mix que se encarga de la logística, canales de distribución y acceso al mercado.

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