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About this activity

Test your understanding of consumer decision sets.

Created by

bibi arrissya
bibi arrissya
Malaysia

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Buyer’s Quick True/False
 

Buyer’s Quick True/FalseOnline version

Test your understanding of consumer decision sets.

by bibi arrissya
1

Needs recognition happens when a consumer realizes a problem or need.

2

Information search starts after the product is purchased.

3

High-risk situations usually require extensive information search.

4

Internal sources of information come from advertising and social media.

5

Evoked set refers to brands the consumer finds acceptable

6

Inept set includes brands that the consumer rejects.

7

Inert set consists of brands the consumer strongly prefers.

8

Evaluation of alternatives involves comparing different brands.

 
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