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Canales y herramientas de comunicación turística

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Canales y herramientas de comunicación turística
 

Canales y herramientas de comunicación turísticaOnline version

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by Anabel Garcia Vega
1

La comunicación turística solo actúa antes del viaje.

2

En turismo, la comunicación es clave porque el producto es intangible.

3

La distribución y la comunicación cumplen la misma función.

4

La función informativa transmite valores y emociones del destino.

5

Un destino puede atraer turistas aunque no comunique bien.

6

La función persuasiva busca diferenciar un destino frente a otros.

7

La comunicación simbólica transmite identidad y valores.

8

La gestión de expectativas no influye en la satisfacción del turista.

9

Las oficinas de turismo son herramientas de comunicación, no de venta directa.

10

La reputación online solo afecta después del viaje.

11

Un destino controla totalmente su imagen en internet.

12

Los comunicados de prensa aportan credibilidad al destino.

13

La comunicación durante la estancia es principalmente informativa.

14

Un turista satisfecho no influye en otros turistas.

15

La comunicación turística contribuye a la fidelización del visitante.

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