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Desafío de Segmentación de Mercados

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Desafío de Segmentación de Mercados

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About this activity

Quiz rápido sobre segmentación

Created by

YESICA BAÑUELOS
YESICA BAÑUELOS
Mexico

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Desafío de Segmentación de Mercados
 

Desafío de Segmentación de MercadosOnline version

Quiz rápido sobre segmentación

by YESICA BAÑUELOS
1

La segmentación de mercados consiste en dividir un mercado en grupos con necesidades similares.

2

Los segmentos no necesitan ser medibles ni accesibles.

3

La segmentación permite adaptar el producto y la comunicación a cada segmento.

4

Un producto único sin adaptación sirve para todos los segmentos.

5

El objetivo de segmentar es seleccionar segmentos atractivos para enfocar la mezcla de marketing.

6

La segmentación geográfica nunca considera variaciones culturales.

7

Las variables de segmentación pueden ser geográficas, demográficas, psicográficas y conductuales.

8

Cada segmento debe ser tan amplio como sea posible para maximizar ventas.

9

Un segmento bien definido debe ser medible, accesible y rentable.

 
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