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Crossword Puzzle
Crossword Puzzle

Principios de Marketing: Antecedentes

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Principios de Marketing: Antecedentes

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About this activity

Conceptos básicos de marketing para repasar.

Created by

Irasema Lilian Mancillas Alvarez
Irasema Lilian Mancillas Alvarez
Mexico

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Principios de Marketing: Antecedentes
 

Crossword Puzzle

Principios de Marketing: AntecedentesOnline version

Conceptos básicos de marketing para repasar.

by Irasema Lilian Mancillas Alvarez
1

Inventor asociado a la imprenta (1450) que impulsa la publicidad masiva.

2

Autor del primer libro de marketing citado (1922).

3

Personaje del primer anuncio publicitario conocido mencionado (Egipto).

4

Ejemplo para explicar marketing como desarrollo de producto y cultura de consumo,

5

Ejemplo pionero de comercio electrónico que transforma “plaza” a lo digital.

6

Revoluciona la búsqueda en línea y monetiza tráfico con publicidad.

7

Influencer citado por monetización millonaria de videos

8

Tecnología asociada a 1450 que permite publicidad masiva.

9

Proceso social/gestión para satisfacer necesidades creando e intercambiando valor.

10

Área con la que se confunde el marketing, pero no lo abarca todo.

11

Concepto ilustrado con el thermopolium de Pompeya: adaptar a públicos.

12

Epicentro actual de publicidad y contenido: YouTube, Facebook, TikTok

13

Siglas de la asociación creada en 1937 que consolida la disciplina.

14

Modelo clásico del mix propuesto por...

15

Autor de “Marketing Myopia”.

16

Autor clave de Marketing Management.

17

Académico asociado al primer curso de marketing (1902) en Michigan.

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13
10
3
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