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Quiz: Fundamentos de Publicidad

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Quiz: Fundamentos de Publicidad

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Verdadero o falso sobre agencias

Created by

Universidad Clases
Universidad Clases
Nicaragua

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Quiz: Fundamentos de Publicidad
 

Quiz: Fundamentos de PublicidadOnline version

Verdadero o falso sobre agencias

by Universidad Clases
1

Existen agencias de servicio completo, agencias especializadas y agencias de medios.

2

Todas las agencias de publicidad solo trabajan con anuncios impresos.

3

El departamento de creatividad no necesita coordinarse con producción.

4

La producción se encarga de convertir ideas creativas en materiales finales para su difusión.

5

Un jefe de cliente no participa en la toma de decisiones estratégicas.

6

La planificación de medios excluye los canales digitales.

7

Una agencia de publicidad es una empresa que crea, planifica y gestiona campañas de comunicación para clientes.

8

Un planner o estratega de medios define el público objetivo y la estrategia de comunicación.

9

No se realiza investigación de mercado en publicidad.

10

La estructura típica incluye áreas como cuentas, planificación y compra de medios, creatividad, producción y investigación.

 
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