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Froggy Jumps
Froggy Jumps

Marketing Mix Mastery

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Marketing Mix Mastery

Froggy Jumps

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About this activity

Test your knowledge of the 4 Ps and beyond.

Created by

Maria Fernandez
Maria Fernandez
Spain

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Marketing Mix Mastery
 

Froggy Jumps

Marketing Mix MasteryOnline version

Test your knowledge of the 4 Ps and beyond.

by Maria Fernandez
1

¿Qué componente del marketing mix se refiere al desarrollo y ciclo de vida del producto?

2

¿Qué parte del mix se encarga de la distribución y canales para que el producto llegue al cliente?

3

¿Cuál es el objetivo principal de la promoción en el marketing mix?

4

En el marketing mix, ¿qué se relaciona con la calidad y características del producto?

5

¿Qué estrategia de precio implica descuentos por volumen o temporada?

6

¿Qué opción describe mejor la distribución intensiva?

7

¿Qué tipo de promoción busca crear lealtad a la marca?

8

¿Qué estrategia de producto se refiere a añadir características o variantes?

9

¿Qué elemento del marketing mix se ajusta para adaptar a diferentes mercados?

10

¿Cuáles son las etapas principales del ciclo de vida de un producto?

11

¿En qué etapa se busca generar demanda y reconocimiento?

12

¿Qué fase implica el aumento de ventas y aceptación?

13

¿Qué etapa se caracteriza por ventas estables y mayor competencia?

14

¿Qué fase ocurre cuando las ventas caen y la obsolescencia aparece?

15

¿Qué actividad es típica en la etapa de desarrollo de producto?

16

¿Qué estrategia es clave en la etapa de introducción?

17

¿Qué indica la etapa de madurez?

18

¿Qué acción es típica al final del ciclo de vida?

19

¿Qué factor influye en la duración de cada etapa?

 
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