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Crossword Puzzle
Crossword Puzzle

Marketing

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Marketing

Crossword Puzzle

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About this activity

Completa el crucigrama utilizando las pistas sobre los fundamentos de Mercadeo.

Created by

Male Valencia
Male Valencia
Colombia

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Marketing
 

Crossword Puzzle

MarketingOnline version

Completa el crucigrama utilizando las pistas sobre los fundamentos de Mercadeo.

by Male Valencia
1

Proceso mediante el cual las empresas crean valor para los clientes y establecen relaciones sólidas con ellos.

2

Se refiere a la voluntad y la capacidad de los consumidores para comprar un producto o servicio específico.

3

Acción de dividir el mercado en grupos más pequeños y homogéneos con características y necesidades similares.

4

Porción de un segmento de mercado con características y necesidades que no están del todo cubiertas por la oferta general.

5

Dentro de las 4Ps, representa el valor que el producto tiene para el cliente y si existen estándares establecidos en el área.

6

Conjunto de transacciones de procesos e intercambio de bienes o servicios entre individuos

7

Tipo de intercambio que surgió antes del dinero, donde las personas intercambiaban lo que producían por lo que necesitaban.

8

Implica desarrollar una imagen distintiva y atractiva para el producto en la mente de los consumidores.

9

Sensación de carencia de algo básico para la supervivencia o el bienestar humano, como la alimentación o el afecto.

10

Anhelo específico que surge de la necesidad, pero que está moldeado por la cultura y la personalidad del individuo.

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