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Tema 11 La internacionalización en el sector comercial

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Tema 11 La internacionalización en el sector comercial

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La internacionalización en el sector comercial es el proceso mediante el cual una empresa comercial expande su actividad fuera de su país de origen, estableciendo establecimientos, operaciones o ventas en mercados internacionales.

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ANGELICA JOHANA GARCIA FLORES
ANGELICA JOHANA GARCIA FLORES
Bolivia

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Tema 11 La internacionalización en el sector comercial
 

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Tema 11 La internacionalización en el sector comercialOnline version

La internacionalización en el sector comercial es el proceso mediante el cual una empresa comercial expande su actividad fuera de su país de origen, estableciendo establecimientos, operaciones o ventas en mercados internacionales.

by ANGELICA JOHANA GARCIA FLORES
1

Proceso de establecer establecimientos comerciales en un país distinto al de origen.

2

Etapa del proceso donde se investiga el mercado y se diseña la estrategia.

3

Clasificación de países con fuerte competencia como EE. UU. o Francia.

4

Modo de entrada con mayor compromiso de recursos y control.

5

Estrategia que busca crecer entrando a nuevos territorios.

 
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