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Desafío: Proceso de la Mercadotecnia

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Desafío: Proceso de la Mercadotecnia

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Evaluación rápida del proceso de mercadotecnia.

Created by

Luis Manuel Contreras
Luis Manuel Contreras
France

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Desafío: Proceso de la Mercadotecnia
 

Desafío: Proceso de la MercadotecniaOnline version

Evaluación rápida del proceso de mercadotecnia.

by Luis Manuel Contreras
1

La promoción no influye en la decisión de compra.

2

La segmentación agrupa a los consumidores por ingresos de forma exclusiva.

3

La selección del mercado objetivo se basa en la capacidad de la empresa para atender a ese segmento.

4

El proceso de mercadotecnia comienza directamente con la producción masiva sin investigación previa.

5

El proceso de la mercadotecnia inicia con la investigación de mercados para comprender al consumidor.

6

La mezcla de mercadotecnia (4P) se compone de Producto, Precio, Plaza y Promoción.

7

El control de la mercadotecnia revisa resultados y ajusta las estrategias según indicadores.

8

La segmentación implica dividir el mercado en grupos con características y necesidades similares.

9

La mezcla de mercadotecnia no incluye el precio.

10

La evaluación de resultados se realiza al cierre del proyecto y no durante.

11

El mercado meta es el grupo específico de consumidores al que se dirige el producto

12

Las 4p de la mercadotecnia son producto, precio, plaza y promoción

 
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