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Merek & Branding Produk

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Merek & Branding Produk

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About this activity

Tantangan true/false tentang branding produk

Created by

Endah
Endah
Indonesia

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Merek & Branding Produk
 

Merek & Branding ProdukOnline version

Tantangan true/false tentang branding produk

by Endah
1

Identitas merek mencakup logo, warna, tipografi, dan suara merek.

2

Rebranding selalu meningkatkan penjualan dalam satu bulan.

3

Nama merek yang kuat membantu membedakan produk di pasar.

4

Posisi merek (brand positioning) menentukan segmen pasar target dan manfaat utama.

5

Nama merek tidak perlu konsisten di semua touchpoints seperti kemasan, iklan, dan layanan pelanggan.

6

Branding adalah sekadar desain logo dan warna tanpa memikirkan pelanggan.

7

Brand equity tidak dipengaruhi oleh opini pelanggan dan persepsi pasar.

8

Citra merek dipengaruhi oleh pengalaman pelanggan dengan produk dan layanan.

9

Branding adalah proses membentuk persepsi konsumen terhadap suatu produk.

10

Slogan yang terlalu panjang selalu lebih efektif daripada yang singkat.

 
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