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Campaña Publicitaria: Verdadero o Falso

Yes or No

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About this activity

Desafía tus conocimientos sobre campañas.

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Dominican Republic

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Campaña Publicitaria: Verdadero o Falso
 

Campaña Publicitaria: Verdadero o FalsoOnline version

Desafía tus conocimientos sobre campañas.

by Loida Paulino Mata
1

El CTA debe ser vago para no parecer insistente.

2

El ROI se evalúa solo al inicio del lanzamiento.

3

Para llegar a todos, la campaña debe estar en todos los canales, sin priorizar al público.

4

No es necesario monitorear el presupuesto una vez lanzada la campaña.

5

El buyer persona debe incluir demografía y psicografía.

6

Se deben realizar pruebas A/B para optimizar la campaña.

7

El concepto creativo debe tener un gancho que identifique el problema que resuelve.

8

El tono debe ser siempre humorístico, sin importar la marca.

9

Se pueden usar canales online y offline según el público.

10

Antes de gastar, define objetivos y presupuesto usando la metodología SMART.

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