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Desafío IMC: Verdadero o Falso

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Desafío IMC: Verdadero o Falso

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Acierta si las afirmaciones sobre IMC son correctas.

Created by

Leonardo Xavier
Leonardo Xavier
Ecuador

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Desafío IMC: Verdadero o Falso
 

Desafío IMC: Verdadero o FalsoOnline version

Acierta si las afirmaciones sobre IMC son correctas.

by Leonardo Xavier
1

Dwell Time es el tiempo de permanencia que los usuarios pasan viendo anuncios estáticos sin interactuar con el contenido.

2

La sinergia de medios implica utilizar únicamente un canal para reducir costos.

3

La sinergia de medios se refiere a que los canales se complementan y refuerzan entre sí.

4

La Comunicación Integrada de Marketing (IMC) coordina todos los mensajes y canales para transmitir una idea clara, coherente y unificada sobre la marca.

5

La consistencia del mensaje implica cambiar el concepto en cada medio para adaptarse al público.

6

La ROI se calcula sin considerar costos, sólo beneficios obtenidos.

7

La métrica de Conversión solo cuenta ventas y no registra registros, uso de cupones o descargas.

8

Los indicadores de desempeño de una campaña pueden incluir ventas, tráfico web y engagement.

9

Una de las criterios de Clow & Baack es la consistencia del mensaje, es decir, el mismo concepto en todos los medios.

10

En métricas digitales, el CTR mide cuántas personas dieron clic en el anuncio respecto a las impresiones totales.

 
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