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Investigación Comercial: Primario y Secundario

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Investigación Comercial: Primario y Secundario

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Preguntas de sí/no sobre datos primarios/secundarios y procedimientos.

Created by

adahy
adahy
Spain

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Investigación Comercial: Primario y Secundario
 

Investigación Comercial: Primario y SecundarioOnline version

Preguntas de sí/no sobre datos primarios/secundarios y procedimientos.

by adahy
1

La información primaria se obtiene directamente del fenómeno a estudiar mediante encuestas, entrevistas y observación.

2

La investigación descriptiva se utiliza para establecer relaciones de causa y efecto.

3

La información primaria se obtiene exclusivamente de bases de datos ya existentes.

4

La validación de datos puede incluir pruebas de consistencia y triangulación durante el análisis de la información.

5

La observación no puede ser cuantitativa y solo sirve para datos cualitativos.

6

La información secundaria proviene de fuentes ya existentes como informes, bases de datos o estadísticas públicas.

7

En un estudio comercial no es necesario definir el problema antes de diseñar la investigación.

8

Un procedimiento típico de una investigación comercial incluye definir el problema y los objetivos, luego diseñar la investigación y seleccionar el método de recolección.

9

La información secundaria siempre es más cara que la primaria.

10

Entre los tipos de investigación se incluyen la exploratoria, descriptiva y causal.

 
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