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Verdadero o Falso: Farmacia y Merchandising

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Verdadero o Falso: Farmacia y Merchandising

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Desafía tu conocimiento sobre merchandising en la oficina de farmacia.

Created by

Cristina Deltell
Cristina Deltell
Spain

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Verdadero o Falso: Farmacia y Merchandising
 

Verdadero o Falso: Farmacia y MerchandisingOnline version

Desafía tu conocimiento sobre merchandising en la oficina de farmacia.

by Cristina Deltell
1

El símbolo de la copa de Higía aparece en la farmacia desde 2000.

2

Los productos susceptibles de merchandising son los de parafarmacia o venta libre, nunca los medicamentos.

3

El merchandising en la oficina de farmacia busca motivar el acto de venta y satisfacer las necesidades de los clientes.

4

La placa del farmacéutico debe estar expuesta al público con el nombre, los apellidos y el grado.

5

El lineal es solo un soporte decorativo y no influye en la circulación de clientes.

6

El escaparate no debe renovarse y debe permanecer siempre igual.

7

El merchandising en la OF se aplica únicamente a productos farmacéuticos con receta.

8

La distancia mínima entre farmacias es de 500 metros.

9

El escaparate debe captar la atención y detener al viandante.

10

El horario y los turnos de guardia deben ser visibles desde el exterior de la farmacia.

 
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