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Elementos básicos de una gráfica publicitaria

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Gráfica publicitaria

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Spain

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Elementos básicos de una gráfica publicitaria
 

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Elementos básicos de una gráfica publicitariaOnline version

Gráfica publicitaria

by Iván
1

El es la frase corta que capta la atención inmediata y debe tener máximo ocho palabras .

El conecta el mundo físico del póster con experiencias digitales como webs o realidad aumentada .

El debe ocupar entre 30 - 50% del espacio y estar bien iluminado para ser el protagonista visual .

Los colores del transmiten la personalidad de la marca : verde para , rojo para .

2

Para maximizar el impacto , el debe dialogar con el reforzando el mensaje . El producto debe estar en foco y bien iluminado , comunicando cómo se usa o qué problema resuelve . El debe situarse en una esquina y no competir con el titular ; los colores corporativos deben reflejar la personalidad de la marca . El puede ser texto , código , URL o red social , y debe ser claro y urgente . En publicidad moderna , la combinación de , y fondo evita distracciones y apoya la .

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