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Froggy Jumps
Froggy Jumps

Publicidad: Fundamentos

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Publicidad: Fundamentos

Froggy Jumps

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Conceptos clave de la publicidad

Created by

gporcel 12
gporcel 12
Bolivia

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Publicidad: Fundamentos
 

Froggy Jumps

Publicidad: FundamentosOnline version

Conceptos clave de la publicidad

by gporcel 12
1

El autor que dijo que la publicidad tiene un patrocinador identificado fue:

2

¿Qué diferencia publicidad de propaganda?

3

Quien dijo: “La publicidad es el precio que se paga por no ser extraordinario."

4

¿Qué son los objetivos publicitarios?

5

Qué son los objetivos generales publicitarios

6

Los dos grandes enfoques del marketing son:

7

Niveles del modelo jerárquico

8

¿Qué es el Nivel Cognitivo?

9

¿Qué es brand equity?

10

Nivel Afectivo

11

Qué es la Propuesta Única de Venta (USP)

12

¿En qué siglo surgen agencias publicitarias modernas?

13

¿Qué permitió la imprenta a la publicidad?

14

La publicidad dentro del marketing pertenece a:

15

Las Comunicaciones Integradas buscan:

16

¿Qué mide el posicionamiento?

17

¿Quién propuso el modelo jerárquico clásico?

18

La publicidad informativa se usa en:

19

Objetivo específico medible sería:

20

Ética publicitaria implica:

21

¿Qué diferencia objetivos de marketing y comunicación?

22

¿Qué nivel NO garantiza ventas inmediatas?

23

¿Cuál NO es herramienta de comunicación integrada?

24

En etapa de madurez predomina publicidad:

 
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