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Froggy Jumps
Froggy Jumps

G1: fundamentos e introducción a la investigación de mercados.

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G1: fundamentos e introducción a la investigación de mercados.

Froggy Jumps

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About this activity

Actividad para la clase de investigación de mercados.

Created by

Edgar Cornejo
Edgar Cornejo
Costa Rica

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G1: fundamentos e introducción a la investigación de mercados.
 

Froggy Jumps

G1: fundamentos e introducción a la investigación de mercados.Online version

Actividad para la clase de investigación de mercados.

by Edgar Cornejo
1

Una empresa afirma: “Conocemos a nuestros clientes porque llevamos 20 años en el mercado; no necesitamos investigar.” Desde la perspectiva de la investigación de mercados, ¿cuál es el principal riesgo de esa postura?

2

Una empresa entrevista a los 800 empleados de una organización para conocer su clima laboral. ¿Qué tipo de estudio realizó?

3

Un investigador desea saber cuál es el libro favorito de los 1,000 estudiantes de una escuela, pero solo encuesta a 50 de ellos. ¿Los 1,000 estudiantes qué representan?

4

Una empresa de alimentos prueba el sabor de un nuevo cereal con 100 personas elegidas al azar en una ciudad. ¿Cómo se le llama a ese grupo de 100 personas?

5

¿Qué es el tamaño de muestra?

6

En una tabla de resultados, ¿qué significa “frecuencia”?

7

¿Por qué es importante limpiar los datos antes de tabularlos?

8

¿Qué se debe hacer con las respuestas abiertas para analizarlas más fácilmente?

 
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