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Crossword Puzzle
Crossword Puzzle

Conceptos clave de Marketing

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Conceptos clave de Marketing
 

Crossword Puzzle

Conceptos clave de MarketingOnline version

Términos básicos sobre marketing y consumo.

by luis sierra castillo
1

Proceso mediante el cual una empresa identifica necesidades del mercado y crea productos o servicios para satisfacerlas, generando valor y ganancia.

2

Carencias básicas del ser humano como alimentación, seguridad y comunicación.

3

Forma específica en que una persona quiere satisfacer una necesidad.

4

Deseo respaldado por la capacidad y disposición de pago.

5

Cantidad de productos o servicios que las empresas ponen en el mercado.

6

Bien o servicio creado para satisfacer una necesidad.

7

Beneficio que el cliente percibe frente al costo que paga.

8

Nivel de agrado del cliente tras usar el producto.

9

Acto de obtener algo ofreciendo algo a cambio.

10

Intercambio concreto entre comprador y vendedor.

11

Conjunto de compradores reales y potenciales.

12

Grupo de consumidores con características similares.

4
8
6
10
7
3
12
1
5
2
11
9
 
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