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Business Strategy and Impact – Twitter Case

Created by

Eduardo Barrantes Murillo
Eduardo Barrantes Murillo
Costa Rica

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Business Strategy and Impact – Twitter Case

by Eduardo Barrantes Murillo
1

Elon Musk completed the of Twitter for approximately $44 billion .

2

By taking the company , Musk gained full control over strategic decisions .

3

One of his main objectives was to reduce the company ? s dependence on advertising .

4

After the purchase , the company went through a major internal , including staff reductions .

5

These changes had a significant financial on the organizatio n

6

Some major brands decided to withdraw their advertising due to concerns about content .

7

Later , Twitter was officially as " X " as part of a broader digital transformation strategy .

8

The long - term goal was to create a larger digital that could include payments and additional services .

9

In early 2022 , Elon Musk became Twitter ? s largest after buying a significant number of shares . Soon after , he presented a formal to purchase the company .

Twitter ? s board of evaluated the proposal before recommending that shareholders approve the deal . Once the transaction was completed , Musk gained full over the company ? s future decisions .

One of the main goals was to improve operational and introduce new features for users . However , the market was mixed , with both support and criticism from the public .

The deal also generated discussions about corporate and the influence of technology leaders on global communication platforms .

 
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