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19GMAR_OCT25_Sesión 23_02_2026 B

Froggy Jumps

Played 19

About this activity

19GMAR_Actividad de repaso

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19GMAR_OCT25_Sesión 23_02_2026 B
 

Froggy Jumps

19GMAR_OCT25_Sesión 23_02_2026 BOnline version

19GMAR_Actividad de repaso

by Gricela Andrade
1

¿Cuál es el objetivo principal del estudio del comportamiento del consumidor?

2

¿Cuál de los siguientes NO es un beneficio del conocimiento del comportamiento del consumidor para las empresas?

3

¿Qué tipo de consumo se caracteriza por realizarse de manera habitual y formar parte de la vida cotidiana del consumidor?

4

¿Cuál de los siguientes NO es un elemento clave del consumo?

5

¿Cuál es la diferencia principal entre consumidor y comprador?

6

¿Qué generación es conocida por su integración total con internet y una actitud irreverente hacia el consumo?

7

¿Cuál de las siguientes opciones describe el concepto de obsolescencia programada?

8

¿Cuál es una de las principales razones por las que algunas empresas no realizan estudios de mercado y segmentación?

9

¿Cómo se define la segmentación de mercado?

10

¿Qué criterio es esencial para que un segmento de mercado sea considerado viable?

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