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Crossword Puzzle
Crossword Puzzle

Contextualización de Mercadeo

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Contextualización de Mercadeo

Crossword Puzzle

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About this activity

Palabra técnicas del Mercadeo

Created by

Dayhana Chaparro
Dayhana Chaparro
Colombia

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Contextualización de Mercadeo
 

Crossword Puzzle

Contextualización de MercadeoOnline version

Palabra técnicas del Mercadeo

by Dayhana Chaparro
1

Es un documento estratégico y hoja de ruta detalle que define unos objetivos como el público objetivo, el análisis competitivo, el presupuesto y las acciones necesarias para posicionar la marca y aumentar las ventas.

2

Conjunto de bienes o mercancías que se presentan en el mercado con un precio concreto y en un momento determinado.

3

Cuantia global de las compras de bienes y servicios realizados o previos por una colectividad

4

Persona que compra en una tienda, o que utiliza los servicios de un profesional o empresa

5

Constituye el marketing mix tradicional, es un conjunto de variables controlables que las empresas combinan para competir e influir en la respuesta del consumidor.

6

Conjunto de acciones y herramientas tácticas que una empresa combina para influir en la demanda de sus productos o servicios y posicionarnos en el mercado

7

Persona que adquiere productos de consumo o utiliza ciertos servicios

8

Conjunto de acciones estratégicas y procesos necesarios para llevar un producto o servicio desde su creación hasta el consumidor final

9

Representa un segmento específico del circuito de producción que tradicionalmente puede ser primario secundario y terciario

10

Proceso estratégico de dividir una base de clientes potenciales en grupos más pequeños y homogéneos con características, necesidades o comportamientos similares.

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