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Crossword Puzzle
Crossword Puzzle

Fidelización de Clientes

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Fidelización de Clientes

Crossword Puzzle

(11)
Played 63 %Accuracy 99 Average time 05:28
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About this activity

Términos clave sobre lealtad y retención.

Created by

Ivette Vélez Ruiz
Ivette Vélez Ruiz
Colombia

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Fidelización de Clientes
 

Crossword Puzzle

Fidelización de ClientesOnline version

Términos clave sobre lealtad y retención.

by Ivette Vélez Ruiz
1

Afinidad continuada que lleva a comprar una empresa una y otra vez. Va un paso más allá de la simple repetición de compra

2

capacidad que tiene una empresa para mantener a sus compradores actuales durante un período de tiempo determinado

3

Conjunto de estrategias, o planes que involucran beneficios pensados para premiar la fidelidad del cliente.

4

Sistema de gestión de relaciones con clientes para mejorar ventas y servicio.

5

Estímulo que se ofrece antes de que el cliente realice la acción deseada. Su función es "empujar" al cliente a dar el paso, reduciendo su resistencia o duda. Para motivar compras repetidas.

6

Percepción global del cliente sobre cada interacción con la marca. Percepción acumulada que un cliente tiene de tu marca tras interactuar con ella en todos los puntos de contacto, desde que ve un anuncio hasta que recibe soporte técnico años después.

7

Dividir a los clientes en grupos para ofertas más precisas.

8

Beneficios que el cliente recibe después de haber cumplido con un comportamiento recurrente o haber alcanzado un hito. Es el premio a la lealtad y busca reforzar la conducta para que se repita en el futuro. Otorgados por la continuidad en la compra.

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