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Froggy Jumps
Froggy Jumps

El producto desde la mercadotecnia

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El producto desde la mercadotecnia

Froggy Jumps

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About this activity

Salva a la ranita

Created by

Ana Paula Barbosa Gutierrez
Ana Paula Barbosa Gutierrez
Mexico

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El producto desde la mercadotecnia
 

Froggy Jumps

El producto desde la mercadotecniaOnline version

Salva a la ranita

by Ana Paula Barbosa Gutierrez
1

Una empresa vende café orgánico. Lo que el cliente realmente está comprando es energía y bienestar. ¿A qué nivel del producto corresponde esto según Philip Kotler?

2

Si una empresa mejora el diseño, empaque y marca, pero no cambia el beneficio central, está trabajando en:

3

Un servicio de streaming no puede almacenarse y depende de la experiencia del usuario. Esto demuestra que:

4

¿Cuál de las siguientes situaciones representa producto aumentado?

5

En la etapa de madurez del ciclo de vida del producto:

6

Si un producto comienza a disminuir en ventas de manera constante, la empresa debería:

7

¿Cuál de los siguientes NO forma parte de la definición de mercado según William Stanton?

8

Si un cliente compra un celular por su estatus social y reconocimiento de marca, el beneficio que está buscando pertenece al:

 
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