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Froggy Jumps
Froggy Jumps

Desafío de Mercadeo Social

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Desafío de Mercadeo Social

Froggy Jumps

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About this activity

Quiz sobre mercadeo social y su impacto

Created by

Alvaro Cruz
Alvaro Cruz
Colombia

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Desafío de Mercadeo Social
 

Froggy Jumps

Desafío de Mercadeo SocialOnline version

Quiz sobre mercadeo social y su impacto

by Alvaro Cruz
1

¿Qué es mercadeo social?

2

¿En qué se diferencia mercadeo social de marketing tradicional?

3

¿Cuál es un objetivo típico del mercadeo social?

4

¿Qué parte de las 4P se adapta al mercadeo social?

5

¿Qué debe medir un campaña de mercadeo social?

6

¿Ejemplo típico de campaña de mercadeo social?

7

¿Qué es una segmentación en mercadeo social?

8

¿Qué papel juegan los stakeholders?

9

¿Qué indicador se usa para efectos a largo plazo?

10

¿Qué ética es clave en mercadeo social?

11

¿Qué es una propuesta de valor en mercadeo social?

12

¿Qué significa ROI en mercadeo social?

13

¿Qué canal es eficaz para campañas sociales?

14

¿Qué es un mensaje central efectivo?

15

¿Cómo se evalúa el impacto de una campaña?

16

¿Qué es la sostenibilidad en mercadeo social?

17

¿Qué implica co-creación con la comunidad?

18

¿Qué riesgo debe evitarse en mercadeo social?

19

¿Qué tipo de ética de datos es importante?

20

¿Qué elemento mejora la participación?

 
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