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Crossword Puzzle
Crossword Puzzle

Términos clave de la planificación comunicativa

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Términos clave de la planificación comunicativa
 

Crossword Puzzle

Términos clave de la planificación comunicativaOnline version

Conceptos esenciales para planificar la comunicación.

by Benjamín Toscana
1

Resultado deseado de la estrategia comunicativa.

2

Conjunto de destinatarios a los que va dirigido el mensaje.

3

Idea central que se transmite en la campaña.

4

Vía o medio por el que se difunde la información.

5

Programa temporal de acciones y fechas de difusión.

6

Respuesta del público para ajustar la comunicación.

7

Recursos financieros asignados al plan.

8

Proceso para medir la eficacia de las acciones.

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