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Crossword Puzzle
Crossword Puzzle

ZMOT, SMOT, FMOT y Atención al Cliente

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ZMOT, SMOT, FMOT y Atención al Cliente
 

Crossword Puzzle

ZMOT, SMOT, FMOT y Atención al ClienteOnline version

Conceptos clave sobre compra y experiencia del cliente.

by jackie guzman
1

fase previa a la compra donde se busca información.

2

Primera fase del proceso de compra donde el producto es evaluado por la calidad percibida tras la información.

3

Segunda fase de verificación de satisfacción tras la experiencia de uso.

4

Persona que compra bienes o servicios y puede evaluar la experiencia.

5

Conjunto de percepciones y sensaciones durante la interacción con una marca.

6

Grado de seguridad que el consumidor siente respecto a la veracidad de la información.

7

Acción de adquirir un producto o servicio a cambio de dinero.

8

Opinión escrita publicada por usuarios sobre un producto o servicio.

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