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About this activity

Identifica correctamente las siguientes frases de la unidad 02

Created by

Svid Arispe
Svid Arispe
Bolivia

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Identifica correctamente las siguientes frases de la unidad 02

by Svid Arispe
1

La psicología del espectador digital destaca una capacidad de atención limitada.

2

Las referencias citadas incluyen a McKee (2014) y Nielsen (2020).

3

El storytelling publicitario busca conectar emocionalmente con el público.

4

Nielsen señala que el público digital valora contenido relevante y emocionalmente resonante.

5

En un guion de 30 segundos debe haber introducción atractiva, desarrollo claro y conclusión impactante.

6

Los reels y shorts requieren una estructura narrativa concisa y efectiva.

7

Se propone un proyecto final en grupo que conte una historia publicitaria en un reel o short.

8

Según McKee, captar la atención en los primeros segundos es clave.

9

La estructura clásica de tres actos (introducción, desarrollo y conclusión) puede simplificarse para reels.

10

El marketing de historia garantiza un 100% de retención de la audiencia.

 
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